Sans Superellipse Argun 7 is a very light, wide, low contrast, italic, normal x-height font.
Keywords: tech branding, ui display, product design, automotive, motion graphics, futuristic, technical, minimal, aerodynamic, precision, modernize, streamline, signal tech, add motion, systemize, monoline, geometric, rounded, superelliptic, angular joins.
A monoline, forward-leaning sans with superelliptic bowls and softly squared counters. Curves are built from rounded-rectangle geometry rather than true circles, while straights stay crisp, giving the design a clean, engineered feel. Joins and terminals are mostly open and simple, with occasional sharp vertices in diagonals (notably in forms like A, K, V, W, X, Y, Z) that add a slightly schematic rhythm. Figures and round letters (0, O, Q, c, e, o) keep a consistent rounded-rect silhouette, and the overall spacing reads even and airy at display sizes.
This face suits technology and product branding, interface headlines, and modern editorial or packaging accents where a sleek, engineered look is desired. It reads best at larger sizes where the thin strokes and open construction can stay clear, making it a strong choice for logos, titles, and motion/onscreen graphics.
The tone is sleek and contemporary, suggesting speed, technology, and modern industrial design. Its light, streamlined construction feels refined and understated rather than expressive or playful, with a quiet sci‑fi/transportation aesthetic.
The design appears aimed at a contemporary, systematized aesthetic: a clean sans foundation paired with superelliptic geometry and a forward slant to communicate speed and precision. It prioritizes visual smoothness, consistency, and a modern technical voice over warmth or traditional typographic cues.
Distinctive superellipse shaping is especially apparent in the lowercase and numerals, where the counters feel squared-off but softened at the corners. The slant introduces motion without turning the letterforms into cursive; overall it remains a straightforward sans structure with a calibrated, design-system consistency.