Sans Normal Bulew 20 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, neutral, modern, clean, friendly, functional, everyday utility, clarity, neutral branding, screen readability, rounded, open counters, even rhythm, smooth curves, balanced proportions.
A clean, rounded sans with smooth, even stroke endings and gently curved joins throughout. The letterforms balance circular bowls with straight-sided stems, producing a stable, contemporary rhythm in text. Counters are open and shapes stay simple and legible, with consistent spacing and a measured overall color that reads evenly across lines. Numerals follow the same straightforward construction, with clear distinctions and unobtrusive detailing.
This font works well for user interfaces, dashboards, and general-purpose product typography where consistent legibility is required. Its even texture and open counters make it suitable for body copy, instructional content, and headings at small-to-medium sizes, as well as straightforward signage and presentation materials.
The overall tone is neutral and modern, with a mild friendliness coming from the soft curvature and open shapes. It feels practical and unpretentious, aiming for clarity over stylistic flourish, and suits interfaces and everyday communication where a calm voice is preferred.
The design appears intended as a general-purpose rounded sans optimized for clarity and consistent texture across mixed-case text. Its restrained geometry and smooth curves suggest a focus on broad usability—supporting long reading, clean layout systems, and contemporary branding without drawing attention away from content.
Uppercase forms appear crisp and geometric without feeling rigid, while lowercase maintains a steady, readable flow in paragraph settings. Curves look carefully controlled, and terminals remain plain, keeping the design restrained and versatile.