Slab Square Etdo 3 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, sports branding, signage, industrial, athletic, retro, rugged, assertive, impact, rugged display, vintage signage, team lettering, industrial tone, octagonal, blocky, squared, notched, compact.
A heavy, squared slab-serif with an octagonal, chamfered construction and frequent angular cut-ins that create small notches and ink-trap-like corners. Strokes are uniform and dense, with flat terminals and broad, sturdy slabs that read as integrated blocks rather than delicate serifs. Counters are compact and mostly rectangular, and many joins are simplified into strong right angles, giving the alphabet a tightly engineered rhythm. Numerals follow the same faceted geometry, with wide, braced forms and hard corners that keep the texture dark and consistent in setting.
Well suited to headlines, posters, and bold branding where impact and a structured, industrial voice are desired. It can work effectively for sports graphics, event promotions, packaging labels, and signage that benefits from strong silhouettes and rugged detailing.
The overall tone is tough and utilitarian, with a classic sports-and-industry flavor. Its faceted, machined shapes feel confident and no-nonsense, evoking vintage signage, team lettering, and workwear branding rather than refined editorial typography.
The design appears intended to deliver maximum presence with a deliberately engineered, faceted slab-serif look. Its angular chamfers and compact counters suggest a focus on bold display readability and a distinctive, vintage-industrial personality for branding and big type.
In text, the repeated squared shoulders, blunt slabs, and angular apertures create a highly patterned, poster-like texture that holds up best at display sizes. The distinctive corner notches and bevels are a defining feature, producing a stamped or cut-metal impression and helping separate shapes in dense black areas.