Sans Superellipse Iblup 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'FF Real Head' by FontFont, 'ITC Franklin' by ITC, 'Latino Gothic' by Latinotype, 'Brown Pro' by Shinntype, and 'Reznik' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, industrial, playful, sporty, retro, impact, sturdiness, approachability, brand presence, blocky, rounded, compact, sturdy, punchy.
A dense, heavy sans with rounded-rectangle geometry and softly bulging curves. Strokes are uniformly thick with minimal modulation, producing compact counters and strong, stable silhouettes. Terminals are blunt and squared-off with gentle rounding, and curves (notably in C, G, O, S) read as superelliptical rather than purely circular. The lowercase keeps simple constructions with short, sturdy arms and a single-storey a and g, while numerals are wide and weighty with large, block-like forms.
This font performs best in high-impact contexts such as headlines, posters, and bold brand marks where its compact, blocky shapes can read as confident and durable. It is also well-suited to packaging and signage, especially where a friendly but forceful presence is desired.
The overall tone is loud and confident, with a friendly softness from the rounded corners. It suggests utilitarian strength—like stamped signage or athletic branding—while retaining a slightly toy-like, approachable character due to its inflated, cushiony curves.
The design appears intended to deliver maximum visual weight with softened geometry: a robust, attention-showing sans that balances industrial blockiness with rounded, approachable contours for contemporary display use.
The tight apertures and compressed counters emphasize mass and impact, making the face feel best suited to larger sizes. The rhythm is consistent and emphatic, with broad verticals and compact joins that prioritize solidity over delicacy.