Sans Normal Wekad 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Egyptian' by AVP, 'ITC Officina Sans' by ITC, and 'Prored' by Tour De Force (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, retro, playful, sturdy, approachable, impact, friendliness, display clarity, brand voice, nostalgia, soft corners, rounded terminals, compact, bouncy, chunky.
A heavy, rounded sans with compact proportions and softly curved corners throughout. Strokes are monolinear in feel, with broad, blunt terminals and minimal modulation, creating a dense, solid texture. Counters are relatively tight (notably in forms like a, e, and g), while curves are generously rounded, giving the face a smooth, cushiony silhouette. The overall rhythm is slightly bouncy, with subtle, organic shaping rather than rigid geometry, and numerals share the same chunky, rounded construction for a consistent color in text.
Best suited for headlines, short bursts of copy, and identity work where strong presence is needed—such as posters, packaging fronts, menus, and signage. It can work for brief pull quotes or UI labels when used sparingly, especially where a friendly, rounded voice is desired.
The font reads as friendly and nostalgic, with a playful, welcoming tone that feels at home in casual branding. Its rounded massing and compact, bold forms suggest warmth and confidence rather than severity, leaning toward a classic, mid-century display sensibility.
The design appears intended to deliver a bold, highly legible display voice with soft, rounded shapes that keep the tone personable. Its compact spacing and chunky forms prioritize impact and clarity in attention-grabbing settings while maintaining an informal, approachable personality.
In the sample text, the weight produces strong emphasis and high impact at larger sizes, while the tight counters and dense texture can make long passages feel heavy. The lowercase shows single-storey constructions (e.g., a and g), reinforcing the informal, approachable character.