Sans Normal Admen 10 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; 'Matahari Sans' by Studio Sun; 'Loew' and 'Loew Next' by The Northern Block; and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: ui design, branding, signage, headlines, infographics, clean, modern, dynamic, friendly, technical, clarity, modernity, readability, momentum, versatility, monolinear, rounded, oblique, open apertures, smooth curves.
A monolinear sans with an oblique slant and generously rounded curves. Letterforms are built from clean, geometric strokes with softly tapered joins and smooth terminals, creating an even rhythm across words. Counters are open and clear, with circular/elliptical bowls (notably in O/Q and 0/8/9) and straightforward, sturdy diagonals in V/W/X. Numerals are simple and legible, matching the same rounded, consistent stroke behavior seen in the letters.
Works well for interface typography, product branding, and wayfinding where clean shapes and open counters help maintain clarity. The oblique stance also suits short headlines, callouts, and infographic labeling that benefits from a sense of motion without sacrificing legibility.
The overall tone is contemporary and efficient, with a slightly energetic, forward-leaning stance. Rounded shapes and open interiors keep it approachable rather than severe, making it feel both modern and user-friendly.
Likely designed as a versatile, contemporary italic sans that stays highly readable while adding subtle momentum. Its rounded geometric construction suggests an aim to balance technical cleanliness with approachable, everyday usability.
The italic construction reads as an integrated, drawn oblique rather than a mere slanted roman, and the wide set gives lines a relaxed, airy texture. The forms favor clarity over personality-driven quirks, keeping emphasis on smooth geometry and consistent spacing.