Sans Normal Apmoz 13 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui, wayfinding, branding, editorial, presentations, neutral, modern, clean, friendly, techy, clarity, versatility, modernity, readability, geometric, rounded, straightforward, open counters, high legibility.
A clean sans with largely geometric construction and smooth, round curves. Strokes are even and sturdy, with generous apertures and open counters that keep forms clear at display and text sizes. The uppercase set is broad and stable with simple, low-contrast joins, while the lowercase shows compact, utilitarian shapes with a double-storey “a” and a simple, single-storey “g.” Numerals follow the same restrained geometry, with clear differentiation and uncomplicated terminals.
Well-suited to interface typography, product branding, signage, and general-purpose editorial use where clarity and a contemporary feel are needed. Its even color and open shapes make it a reliable choice for headings, labels, and short-to-medium text blocks.
The overall tone is modern and practical, with a calm, no-nonsense voice. Rounded forms add a mild friendliness while the straightforward proportions keep it corporate and contemporary rather than playful.
Designed to be a versatile, contemporary sans that prioritizes clarity and consistency. The construction suggests an emphasis on neutral readability with just enough rounded geometry to feel approachable in modern digital and print settings.
Diagonal letters like A, V, W, X, and Y are drawn with crisp angles that contrast nicely with the rounded bowls. Curved letters such as C, G, S, and O maintain consistent curvature and spacing, supporting a steady rhythm in paragraphs.