Sans Normal Asgoj 10 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, body text, branding, signage, presentations, modern, clean, neutral, friendly, corporate, everyday utility, readability, systemic branding, clarity, geometric, rounded, open apertures, high legibility, crisp.
A clean sans with predominantly geometric construction and smooth, near-circular bowls. Strokes are even and straight segments meet curves with crisp, engineered transitions, giving the design a tidy, contemporary rhythm. Counters are generous and apertures stay open in letters like C, S, a, e, and s, supporting clarity at text sizes. Terminals are mostly flat and squared-off, while the lowercase shows simple, single-storey forms (notably a and g) that keep the texture straightforward and uniform.
It performs well for interface copy, product pages, and documentation where clean shapes and open counters aid readability. The straightforward geometry also suits branding systems, wayfinding, and presentation materials that need a contemporary, no-nonsense sans with consistent typographic color.
The overall tone is modern and neutral with a lightly friendly, approachable feel coming from the rounded geometry. It reads as pragmatic and confident rather than expressive, making it suitable for contemporary, brand-safe communication.
The design appears intended as a versatile, general-purpose sans that emphasizes clarity, consistency, and a contemporary geometric voice. Its restrained detailing suggests a focus on dependable everyday typography across both display headlines and longer passages.
Proportions feel balanced and workmanlike, with solid, stable capitals and uncomplicated lowercase shapes that maintain an even color across lines. Numerals follow the same geometric logic, with round figures like 0, 8, and 9 appearing smooth and consistent alongside angular forms such as 4 and 7.