Sans Contrasted Udla 1 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, sports branding, packaging, signage, industrial, sporty, retro, assertive, utility, impact, differentiation, athletic tone, industrial flavor, display emphasis, condensed feel, tight apertures, squared curves, vertical emphasis, cornered terminals.
A heavy, compact sans with squared-off curves and a strong vertical emphasis. Strokes are mostly straight-sided with intermittent contrast and cut-in notches that create an inline/channeled look, especially in rounds and stems. Counters are tight and apertures tend to be narrow, giving the face a dense rhythm and high ink coverage. Terminals are generally blunt and geometric, with occasional angled joins that add speed and tension without becoming decorative.
Works best where strong presence and quick recognition are needed—posters, punchy headlines, sports and event graphics, packaging callouts, and bold signage. It can be used for short bursts of text or emphasis lines, but the tight counters and dense texture suggest keeping long passages brief or set at generous sizes.
The overall tone feels mechanical and purpose-built, with a sporty, scoreboard-like confidence. The chiseled interior cuts add a slightly retro, engineered character that reads as tough and energetic rather than friendly or neutral.
Likely designed to deliver a robust, high-impact sans with an engineered, channeled detailing that differentiates it from plain grotesks. The distinctive interior cuts appear intended to add texture and motion while preserving a sturdy, geometric foundation for display typography.
Uppercase forms carry the most distinctive channeling and stencil-like interruptions, while lowercase and figures look more straightforward and utilitarian, keeping text blocks compact and punchy. The face favors display impact over airy readability, with strong word-shape presence at larger sizes.