Sans Normal Ibbaj 12 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, packaging, social media, posters, friendly, casual, modern, approachable, playful, approachability, informality, readability, warmth, rounded, humanist, monoline, soft terminals, open counters.
This typeface is a rounded, humanist sans with a consistent monoline stroke and a clear rightward slant. Curves are smooth and generously rounded, with soft, slightly tapered terminals that keep the texture light and airy. Proportions feel balanced and open, with wide bowls and counters in letters like C, O, and e, and an overall rhythm that reads fluid rather than rigid. The figures match the letterforms in tone, using simple, rounded constructions and maintaining the same gentle forward motion.
It suits friendly branding, packaging, and promotional work where a modern but approachable tone is needed. The smooth italic texture also works well for UI labels, short paragraphs, and editorial callouts where a lighter, more personable voice is desirable.
The overall tone is warm and conversational, with a relaxed, handwritten-leaning energy while staying clean and contemporary. Its rounded construction and smooth joins give it an easygoing, friendly voice that feels informal without becoming messy.
The font appears designed to deliver a clean sans-serif reading experience with added warmth and motion through rounded forms and an italic slant. It aims for contemporary versatility while keeping the personality soft and inviting.
The design favors openness and clarity: apertures remain generous, and curved forms dominate over sharp angles, even in diagonals like V, W, and X. The italic angle and rounded finishing details create a continuous, flowing texture in longer text, especially noticeable in the sample paragraph.