Slab Normal Otlu 2 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Akkordeon Slab' by Emtype Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, signage, friendly, retro, bold, playful, chunky, impact, warmth, nostalgia, display readability, sturdy presence, rounded, soft corners, heavy serifs, blunt terminals, compact counters.
A heavy, rounded slab-serif with broad, blocky silhouettes and soft corners throughout. Strokes are consistently thick with minimal modulation, and the serifs read as short, squared-off feet that blend smoothly into stems rather than forming sharp brackets. Counters are compact and apertures tend to be tight, giving the face a dense, poster-like color. The lowercase shows a large body with short extenders, while the figures are stout and highly uniform, designed to hold weight cleanly at display sizes.
Best suited for headlines, posters, and short promotional copy where strong presence and quick readability are needed. It also fits packaging, labels, and branding systems that want a friendly retro voice, and it can work for signage where sturdy letterforms are an advantage.
The overall tone is warm and approachable, with a vintage display flavor that feels reminiscent of mid-century signage and show-card lettering. Its chunky forms and rounded slabs add a playful confidence, making text feel bold and inviting rather than strict or technical.
The letterforms appear intended to deliver maximum visual impact with an amiable, vintage-leaning slab-serif voice. The large lowercase body, compact counters, and rounded slabs suggest a design built for display typography that remains legible and consistent when set large and bold.
In text settings the rhythm is strongly shaped by the heavy verticals and compact internal spaces, creating a dark, emphatic texture. The design prioritizes impact and personality over delicate detail, and the soft, rounded joins help prevent the weight from feeling harsh.