Sans Normal Bubam 22 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Neufile Grotesk' by Halbfett, 'Jam Grotesque' by JAM Type Design, 'Pais' by Latinotype, 'Atipla ND' by Nicolas Deslé, 'A Grotesk' by Roman Cernohous Typotime, and 'Milligram' by Zetafonts (names referenced only for comparison).
Keywords: ui text, body text, signage, forms, presentations, neutral, modern, clean, functional, friendly, clarity, versatility, modernity, approachability, rounded, open apertures, even rhythm, minimal, clear numerals.
A clean, rounded sans with smooth curves and largely uniform stroke thickness. Uppercase forms are simple and geometric with softened corners and broad, open counters, while lowercase follows a straightforward, contemporary construction with a single-storey “a” and “g”. Terminals are clean and mostly horizontal/vertical, giving an even texture in text. Numerals are clear and uncomplicated, with round bowls and consistent proportions that align well with the letterforms.
Well-suited to interface copy, product text, and general-purpose editorial use where clarity and a clean texture are needed. Its open forms and straightforward numerals also make it a good fit for wayfinding, forms, and informational materials that prioritize quick reading.
The overall tone is neutral and practical, with a mild friendliness coming from the rounded curves and open shapes. It reads as contemporary and unobtrusive, aiming for clarity rather than strong personality.
The design appears intended as a versatile, general-purpose sans that stays legible across sizes while maintaining a modern, approachable character. It emphasizes simple geometry, open counters, and consistent stroke behavior to produce reliable readability in continuous text.
In running text the spacing and character shapes produce a steady, quiet rhythm and a consistent color on the page. Curved letters like C, G, O, and S appear especially smooth and balanced, supporting a calm, legible impression.