Sans Normal Tulip 5 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, punchy, retro, friendly, loud, impact, approachability, display clarity, brand presence, blocky, rounded, bulky, compact, graphic.
This typeface has hefty, compact letterforms with rounded outer curves and strongly filled-in counters that create a dense, dark typographic color. Strokes are predominantly vertical and horizontal with brisk, clean terminals, while curves stay smooth and broadly circular, giving the design a sturdy, built-from-shapes feel. The overall construction reads as solid and poster-ready, with large bowls and tight apertures that emphasize mass and presence. Numerals follow the same weighty logic, with simplified forms and prominent curves that keep the set visually consistent.
Best suited for headlines, posters, and display typography where strong visual impact is the priority. It can support branding, packaging, and signage that benefits from a bold, friendly voice, and it works especially well for short statements, logos, and large-size promotional copy.
The tone is bold and assertive, with a cheerful, slightly retro sensibility driven by its rounded geometry and thick silhouettes. It feels energetic and attention-seeking without becoming decorative, making it well suited to punchy, modern branding that wants warmth as well as impact.
The design appears intended to deliver maximum impact with approachable, rounded forms—combining strong, compact shapes with clean, straightforward construction for contemporary display use.
In text, the heavy density and smaller openings in letters like a/e/s can encourage larger sizes and generous spacing for best clarity. The overall rhythm is even and stable, with a strong baseline presence that reads particularly well in short phrases and stacked lines.