Sans Normal Tylid 4 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'Cosan' by Adtypo, 'Artigua' by Picador, and 'Indecise' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, punchy, friendly, retro, headline, impact, approachability, nostalgia, clarity, blocky, rounded, soft corners, ball terminals, bracketed joins.
A heavy, compact grotesque with broad, rounded curves and crisp, flat terminals. Stroke joins are clean and generally squared off, but the overall drawing stays soft through generous rounding and full counters. Several lowercase forms show pronounced, rounded terminals and occasional asymmetric shaping, creating a lively rhythm at text sizes. Figures are sturdy and high-impact, with simple silhouettes and clear interior space designed to hold up under dense ink coverage.
Best suited for headlines, posters, branding, and packaging where maximum presence and quick recognition are needed. It also works well for short UI labels or signage when set with adequate tracking, but its mass and tight rhythm make it less ideal for long-form reading at small sizes.
The tone is bold and extroverted, combining a friendly softness with assertive weight. It feels slightly retro due to the bulbous curves and ball-like terminals, yet remains direct and utilitarian rather than decorative. Overall it communicates immediacy and confidence, suited to attention-grabbing statements.
The design appears intended to deliver a bold, friendly voice with a slightly nostalgic edge while keeping letterforms straightforward and highly legible at large sizes. It prioritizes strong silhouettes, simple construction, and robust counters for dependable reproduction.
The mixed geometry—rounded bowls alongside more rectilinear stems—adds character and helps differentiate letters in display settings. Spacing appears built for impact, with tight, solid word shapes and strong vertical emphasis, especially noticeable in all-caps lines and numeral strings.