Sans Normal Uhdug 1 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'Alergia Grotesk' by Machalski, and 'Linear' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, presentations, brand systems, modern, neutral, clean, straightforward, functional, everyday utility, clarity, system compatibility, modern branding, geometric, open counters, even rhythm, high legibility, corporate.
This typeface presents a clean, geometric sans structure with broadly proportioned letterforms and smooth, round curves. Strokes are generally even and steady, with crisp terminals and minimal modulation, giving the alphabet a consistent, engineered feel. Counters are open and shapes stay simple and uncluttered, supporting clarity in both capitals and lowercase. Overall spacing and rhythm read as stable and balanced, with rounded forms (like O/C) sitting comfortably alongside more linear constructions (like E/F/H).
It suits user interfaces, dashboards, and product typography where consistent rhythm and clear forms are important. The wide, open shapes also work well for signage and wayfinding, as well as clean editorial layouts and presentations. It can serve as a dependable supporting sans in brand systems that need a contemporary, unobtrusive voice.
The tone is modern and matter-of-fact, leaning toward an objective, no-nonsense voice. Its broad, calm shapes and restrained detailing convey professionalism and approachability rather than personality-driven flair. The overall impression fits contemporary interface and brand systems that prioritize clarity and neutrality.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and visual neutrality. By relying on geometric construction, open counters, and restrained detailing, it aims to perform consistently across headings and continuous text without drawing attention to itself.
In the sample text, the wide proportions and open interior spaces maintain readability at larger sizes, while the consistent stroke behavior keeps paragraphs visually even. Numerals match the letterforms with similarly straightforward construction, supporting cohesive mixed content.