Slab Square Hipu 4 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Irpin Type' by Aronetiv, 'Artegra Slab' by Artegra, 'Nexa Slab' by Fontfabric, 'Equip Slab' by Hoftype, and 'Choplin' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, editorial, sturdy, friendly, retro, confident, punchy, impact, stability, clarity, brand voice, display strength, blocky, bracketless, square serif, compact, high impact.
A heavy, slab-serif design with broad proportions and emphatic, square-ended serifs that read as solid blocks. Strokes are low-contrast and largely monolinear, with crisp, straight terminals and minimal bracketing. Counters are relatively open for the weight, and curves (notably in C, G, O, and S) stay robust and rounded while keeping a firm, engineered edge. The lowercase appears compact and sturdy, with short-to-moderate extenders and a clear, straightforward rhythm that holds together in dense settings.
This face performs best in display roles where weight and presence matter: headlines, posters, branding lockups, packaging, and signage. It can also work for editorial pull quotes or short subheads where a dense, authoritative typographic voice is desired.
The overall tone is strong and approachable, combining utilitarian toughness with a warm, vintage editorial flavor. Its chunky slabs and broad stance convey confidence and stability, while the rounded bowls keep it from feeling harsh or overly mechanical.
The design appears intended to deliver maximum impact with a dependable slab-serif structure—prioritizing clarity, durability, and a bold typographic footprint. Its broad proportions and squared serifs suggest a focus on strong branding and attention-driven communication rather than delicate, text-first refinement.
The numerals are bold and highly legible, matching the letterforms’ blocky logic and making them suitable for attention-grabbing data or pricing. In the sample text, the heavy color creates a pronounced texture and strong word shapes, especially in short phrases and headlines.