Sans Normal Lirek 4 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'MVB Embarcadero' by MVB, 'Dupla' by Tipo Pèpel, and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, energetic, friendly, sporty, playful, bold, impact, emphasis, motion, approachability, rounded, compact, punchy, slanted, soft corners.
A very heavy, right-slanted sans with rounded curves and broad, smooth stroke endings. Counters are fairly open for the weight, while joins stay compact, giving the letters a dense, punchy silhouette. The overall construction favors geometric, circular forms with softened corners, and the rhythm feels slightly bouncy due to the slant and varied internal spacing across characters. Numerals and capitals maintain a consistent, solid texture that reads cleanly at display sizes.
Best suited to headlines, logos, and short brand statements where strong emphasis is desired. It works well for energetic branding, sports or entertainment graphics, packaging callouts, and promotional materials that need a bold, friendly voice. For longer text, it is likely most effective in short bursts or as a supporting accent due to its heavy color and pronounced slant.
The font conveys a lively, confident tone with a friendly edge. Its rounded shapes and strong weight feel approachable and contemporary, while the slant adds motion and emphasis, suggesting speed and enthusiasm. Overall it reads as upbeat and attention-grabbing rather than formal or restrained.
The design appears intended to deliver maximum impact with a modern, approachable character. By pairing a strong weight with rounded geometry and a consistent slant, it aims to feel dynamic and readable in display contexts while avoiding sharp, aggressive detailing.
Diagonal strokes and angled terminals contribute to a forward-leaning momentum, and the thick strokes create a strong, poster-like presence. The lowercase shows especially rounded bowls and compact proportions, helping short words feel bold and cohesive.