Sans Normal Kemay 4 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Corsica' by AVP, 'Myriad' by Adobe, and 'Avenir Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, assertive, modern, industrial, impact, momentum, clarity, modernity, slanted, compact, rounded, blocky, clean.
A heavy, slanted sans with compact proportions and rounded, smoothly drawn curves. Strokes stay consistently thick with minimal modulation, producing a solid, uniform color on the line. Terminals are clean and mostly squared-off, while bowls and counters lean toward circular geometry. The italic angle is pronounced, and the letterforms show a sturdy, slightly condensed stance that reads as brisk and forward-moving.
Best suited for headlines, short statements, and display settings where impact matters—such as sports graphics, energetic branding, posters, and packaging callouts. It can also work for UI labels or wayfinding-style emphasis when used sparingly at larger sizes, where its slant and heavy weight remain crisp and readable.
The overall tone is energetic and confident, with a punchy, motion-oriented feel. Its strong silhouettes and emphatic slant suggest speed and intensity, giving it a contemporary, performance-driven character rather than a quiet or literary one.
The design appears intended to deliver a strong, modern presence with an emphatic forward slant, balancing geometric simplicity with a dense, attention-grabbing texture. It prioritizes immediate recognition and visual momentum over delicate detail, making it a practical choice for bold messaging.
Uppercase forms appear geometric and straightforward, while lowercase shapes remain simple and utilitarian, prioritizing clarity at larger sizes. Numerals are robust and highly legible, matching the same dense, bold rhythm as the letters, and the overall set maintains consistent spacing and visual weight across the grid and text sample.