Sans Normal Baze 2 is a very bold, very wide, medium contrast, reverse italic, normal x-height font visually similar to 'Molde' by Letritas (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, bouncy, retro, friendly, loud, display impact, playful tone, retro flair, attention grab, rounded, bulky, soft corners, tilted, chunky.
This typeface is built from heavy, rounded forms with softened corners and a noticeable backward (reverse) slant throughout. Counters are compact and apertures tend to be relatively closed, producing a dense, punchy color. Curves are broad and smooth, with simplified joins and terminals that keep the texture even at large sizes. The lowercase maintains a straightforward, single-storey structure where applicable, while the overall rhythm feels intentionally lively rather than strictly geometric.
Best suited for short, high-impact settings such as headlines, posters, packaging, and brand marks where its rounded mass and reverse slant can do the talking. It also works well for playful editorial callouts, event graphics, and youth-oriented or retro-leaning identities when set with generous tracking and ample size.
The font reads as upbeat and informal, with a buoyant, almost cartoon-like energy. Its reverse slant adds a mischievous, attention-grabbing twist that pushes it toward novelty display while still feeling approachable. Overall, it conveys a bold, friendly confidence suited to expressive headlines.
The design appears intended as a characterful display sans that prioritizes immediacy and personality over neutrality. Its rounded construction and backward lean suggest a deliberate move toward playful dynamism and visual distinction in branding and headline use.
The strong weight and tight interior spaces can cause letters to visually merge at smaller sizes, especially in dense text, so spacing and size choices matter. Numerals share the same rounded, weighty construction and maintain a cohesive, poster-ready presence alongside the letters.