Slab Contrasted Piju 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Bluteau Slab' by DSType, 'Calanda' and 'Equip Slab' by Hoftype, and 'Questa Slab' by The Questa Project (names referenced only for comparison).
Keywords: headlines, posters, packaging, editorial, branding, confident, heritage, rugged, friendly, impact, readability, tradition, sturdiness, warmth, slabbed, chunky, bracketed, ball terminals, soft corners.
A heavy serif design with prominent slab-like terminals and compact, sturdy construction. The serifs read mostly bracketed, with softened joins that keep the texture warm rather than mechanical. Strokes are broadly consistent with only modest modulation, creating an even, ink-trap-free silhouette and strong color on the page. Counters are relatively open for the weight, and several lowercase forms show rounded details and ball-like terminals that add a slightly oldstyle flavor to an otherwise robust, straightforward build.
Best suited for headlines and short-to-medium passages where a strong, authoritative texture is desired—magazine titles, newspaper-style layouts, poster copy, and bold pull quotes. It can also support branding and packaging that benefit from a traditional, dependable voice, as well as signage where a sturdy serif presence improves recognition at a glance.
The overall tone is assertive and dependable, with a classic, workmanlike character that feels at home in traditional print contexts. Its chunky slabs and softened shaping suggest a blend of heritage and approachability—serious enough for editorial voice, but not austere. The texture evokes posters, newspapers, and sturdy signage where clarity and presence matter.
The design appears intended to deliver a high-impact slab-serif voice with enough warmth and traditional shaping to remain readable and personable. Its wide, sturdy forms and softened brackets prioritize presence and clarity, aiming for a familiar editorial and poster aesthetic rather than a delicate or high-contrast look.
The figures are wide and sturdy, matching the heavy text color and maintaining consistent baseline and cap alignment. Spacing appears generous enough to keep letters from clogging at display sizes, while the dense weight produces strong emphasis in headlines. Rounded details in the lowercase (notably bowls and terminals) temper the blockiness and help maintain legibility in mixed-case settings.