Sans Normal Adbod 2 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, headlines, sports, ui, posters, modern, sporty, technical, dynamic, clean, contemporary tone, sense of speed, clear signage, brand presence, oblique, geometric, monoline, open apertures, rounded.
A slanted, monoline sans with broad proportions and smooth, geometric construction. Curves read as near-circular and elliptical, with clean joins and minimal stroke modulation, giving the design an even, steady color. Terminals are crisp and largely sheared by the italic angle, while counters stay open and legible; uppercase forms are wide and stable, and lowercase maintains a straightforward, contemporary skeleton. Figures and capitals share the same forward-leaning rhythm, producing a cohesive, streamlined texture in text.
Well-suited to branding systems, headlines, and short-to-medium text where a modern, energetic voice is needed. Its open forms and even stroke weight also make it a strong option for UI labels, wayfinding-style callouts, and editorial display settings that benefit from a fast, contemporary rhythm.
The overall tone is energetic and contemporary, with a forward-leaning stance that suggests motion and performance. Its clean geometry and even strokes feel technical and efficient rather than expressive or calligraphic, making it read as confident and purposeful.
Designed to deliver a clean, modern sans voice with an inherent sense of motion. The wide proportions and consistent oblique construction aim for strong presence and quick recognition, balancing geometric polish with practical readability.
The italic angle is consistent across letters and numerals, creating a uniform sense of flow in lines of text. Round characters (like O/o and 0) stay smooth and controlled, while diagonals (V/W/X/Y/Z) appear sharp and assertive, reinforcing the font’s brisk, engineered feel.