Slab Square Asriz 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, book jackets, posters, quotations, branding, typewriter, retro, literary, workmanlike, typed feel, practical readability, vintage tone, firm texture, slab serif, square serifs, oblique, brisk, crisp.
A slanted slab-serif with sturdy, square-ended serifs and a crisp, print-like construction. Strokes stay fairly even throughout, with minimal modulation and firm terminals that give the letters a stamped, mechanical rhythm. Counters are open and the forms are compact with clear, simplified joins; the italic angle is consistent across capitals, lowercase, and figures, producing a forward-leaning texture. Numerals follow the same pragmatic build, with straightforward shapes and flat finishing details that keep the set visually unified.
Well-suited to editorial headlines, pull quotes, and short-to-medium passages where a strong, typed flavor is desirable. It also works effectively in posters, book covers, and branding systems that want a vintage-industrial or newsroom tone while staying readable at typical text and display sizes.
The overall tone reads as utilitarian and retro, reminiscent of typed or printed correspondence and mid-century editorial material. Its forward slant adds urgency and motion while the slab structure keeps the voice grounded and practical rather than delicate.
The letterforms appear intended to deliver a dependable, print-oriented italic with slab reinforcement—prioritizing clarity and consistent rhythm while evoking typewritten or press-era typography. The design emphasizes sturdy terminals and an even stroke economy to create a confident, no-nonsense texture in continuous text.
The design balances a slightly condensed feel in some letters with generous interior space, so it maintains a firm, dark text color without becoming overly dense. The combination of squared serifs and italic stance creates a distinctive “mechanical italic” character that stands apart from calligraphic italics.