Sans Normal Jobaj 10 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'FF Milo' by FontFont, 'Cira Sans' and 'Telder HT Pro' by Huerta Tipográfica, 'Trust Sans' by Lechuga Type, 'Mato Sans' by Picador, and 'Petala Pro' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, confident, retro, friendly, impact, motion, advertising, attention, slanted, rounded, chunky, compact, energetic.
A heavy, slanted sans with rounded construction and compact, sturdy proportions. Strokes stay broadly even with modest modulation, and terminals are clean and blunt, keeping the silhouette solid at display sizes. Curves are generous and circular in letters like C, O, and Q, while diagonals (A, K, V, W, X) feel taut and rhythmic, giving the face a forward-leaning momentum. Counters are relatively tight for the weight, and the overall color is dense and consistent across uppercase, lowercase, and numerals.
Well-suited to headlines, signage, posters, and branding where a strong, energetic voice is needed. It works especially well for sports and lifestyle applications, product packaging, and promotional graphics, and can also serve as an attention-grabbing typographic accent in UI or social content when used sparingly.
The tone is assertive and energetic, with a sporty, poster-like emphasis that feels upbeat rather than formal. Its bold slant and rounded forms suggest motion and immediacy, lending a slightly retro advertising flavor while staying approachable.
Designed to deliver maximum impact with a forward-leaning stance and rounded, simplified forms that stay legible and cohesive under heavy weight. The intent appears to balance bold display authority with a friendly, contemporary feel.
The lowercase shows a single-storey a and g with simplified, compact shapes, and the numerals carry the same rounded, weighty presence for strong emphasis in short bursts. The slant is consistent and the letterforms read best when given a bit of breathing room to prevent the dark mass from clustering.