Sans Superellipse Asdam 3 is a light, very narrow, low contrast, upright, normal x-height font visually similar to 'FF Good' by FontFont (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, modern, minimal, clean, urban, utilitarian, space saving, modern clarity, geometric tone, neutral voice, condensed, monoline, rounded, tall, airy.
A tall, condensed sans with monoline strokes and softly squared, superelliptical curves. Counters are narrow and vertical, and many forms rely on straight stems paired with rounded-rectangle bowls (notably in C, D, O, Q, and lowercase rounded letters). Terminals are clean and mostly flat, with occasional gentle rounding that keeps the texture smooth. Overall spacing and rhythm feel tight but even, producing a compact, vertical cadence in both caps and lowercase.
Best suited to display settings where vertical economy matters: headlines, posters, packaging, and space-conscious branding. It can also work for short UI labels or signage where a clean, condensed voice is desired, while extended small-size text may feel tight due to the narrow counters and compact letterforms.
The font reads as contemporary and restrained, with a pared-back industrial calm. Its narrow proportions and tidy geometry give it an efficient, editorial tone—cool, organized, and quietly technical rather than expressive.
The design appears intended to deliver a sleek condensed voice built from simple, rounded-rect geometry, prioritizing a consistent vertical rhythm and a minimal, contemporary silhouette. It aims for clarity and compactness while maintaining a friendly softness through rounded corners.
Uppercase forms are especially columnar, with simplified geometry in E/F/H and a pointed, streamlined A. The lowercase shows single-storey a and g, and a compact, open e; these choices reinforce the modern, functional character. Numerals follow the same condensed logic with consistent stroke weight and rounded corners, blending smoothly into running text.