Sans Normal Bumef 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'News Gothic BT' by Bitstream, 'Newspoint' by Elsner+Flake, 'News Gothic No. 2' by Linotype, 'News Gothic' by ParaType, 'Hamburg Serial' by SoftMaker, 'TS Hamburg' by TypeShop Collection, and 'News Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, body text, signage, editorial, presentations, clean, neutral, modern, friendly, legibility, versatility, neutrality, contemporary, geometric, rounded, monoline, open counters, even rhythm.
This typeface is a clean sans with largely monoline strokes and rounded, geometric construction. Curves are smooth and circular with open apertures, while straights are crisp and verticals feel steady and consistent. Proportions are balanced with a moderate x-height and straightforward, unembellished terminals; the lowercase shows a single-storey “a” and “g,” reinforcing a contemporary, simplified skeleton. Spacing appears even and legible in text, with clear differentiation between similar shapes and steady baseline alignment.
It performs well for interface copy, documentation, and general-purpose body text where clarity and consistency are priorities. The straightforward shapes and open counters also suit wayfinding and informational signage, while its neutral voice works for reports, slides, and editorial layouts that need a modern, unobtrusive sans.
The overall tone is modern and matter-of-fact, with a mild friendliness coming from the rounded curves and open forms. It reads as practical and approachable rather than expressive or decorative, suitable for clear communication without calling much attention to itself.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and visual neutrality. Its geometric, rounded construction and simplified lowercase suggest a focus on contemporary everyday typography for digital and print contexts.
Capitals feel compact and stable, with rounded bowls on letters like C, G, O, and Q that maintain consistent stroke weight. Numerals are clear and straightforward, with simple, readable forms that match the lowercase’s geometric sensibility.