Sans Normal Atmis 12 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, web, editorial, signage, branding, clean, friendly, modern, airy, approachable, legibility, versatility, neutral tone, friendly modernism, monoline, rounded terminals, humanist touch, open apertures, soft geometry.
A monoline sans with soft, rounded terminals and gently geometric construction. Curves are smooth and near-circular in letters like O/C/G, while straight strokes stay clean and even, creating a calm rhythm across text. Proportions are balanced and open, with generous interior counters and clear apertures that keep forms from feeling cramped. Details such as the simple, straight-sided stems and lightly rounded joins give the design a tidy, contemporary finish without looking mechanical.
Well-suited to interface labels, web typography, and general editorial use where a clean, unobtrusive sans is desired. The open counters and straightforward forms also work effectively for wayfinding and short-to-medium signage. For branding, it supports contemporary identities that want a friendly, neutral tone rather than a sharp or technical feel.
The overall tone is clean and friendly, combining modern simplicity with a mild human warmth. Its rounded endings and open shapes make it feel approachable and unpretentious, suitable for neutral, everyday communication. The voice is calm rather than expressive, reading as quietly confident and functional.
The design appears intended as a versatile, contemporary sans focused on clarity and smooth readability. By pairing simple geometry with softened terminals and open forms, it aims to deliver a neutral workhorse texture while still feeling welcoming in tone.
Numerals follow the same smooth, rounded logic as the letters, with clear differentiation between forms and consistent stroke endings. The sample text shows even texture and steady spacing, producing a light, breathable paragraph color that remains coherent at larger sizes.