Sans Normal Lyluh 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Ascent Pro' by Fontop (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, retro, chunky, friendly, bouncy, display impact, friendly tone, retro energy, motion emphasis, brand personality, soft, rounded, punchy, cartoony, sporty.
A heavy, rounded sans with a pronounced rightward slant and compact internal counters. Strokes are broadly uniform with soft, blunted terminals and slightly bulbous joins that give letters a cushioned, cut-out feel. Curves are prominent and circular, while straight strokes are subtly tapered by the oblique construction rather than true contrast. Spacing reads generous at the word level, with lively, uneven silhouettes from letter to letter that keeps the texture energetic in setting.
Best suited to short, high-impact text such as headlines, poster typography, brand marks, and packaging where its bold, rounded forms can stay crisp and expressive. It also works well for playful signage, event promotions, and sports or retro-themed graphics that benefit from a dynamic italic texture.
The overall tone is upbeat and informal, with a sporty, mid-century display flavor. Its rounded massing and slanted stance feel animated and approachable, leaning more toward fun signage and packaging than sober editorial typography.
The design appears intended as a characterful display sans that prioritizes presence and personality, using rounded geometry and an oblique stance to create motion and friendliness while retaining clear, simple letter construction.
Round letters like O, Q, and P show tight apertures and small counters that add density at larger sizes. The numerals mirror the same chunky geometry and slanted rhythm, maintaining a consistent, punchy presence across the set.