Sans Rounded Ipbo 3 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, headlines, wayfinding, friendly, clean, modern, approachable, airy, warm neutrality, everyday clarity, modern simplicity, friendly readability, rounded, monolinear, soft, open, minimal.
A clean rounded sans with monolinear strokes and softly curved terminals throughout. Letterforms favor open apertures and generous internal counters, giving the face an airy, legible texture at text sizes. Geometry leans gently toward humanist proportions: bowls and curves are smooth and continuous, while straight strokes keep crisp alignment without sharp corners. The lowercase shows simple, single-storey forms and a straightforward rhythm, and the numerals follow the same rounded, even-stroke construction for a consistent set.
Works well for interface copy, product labels, and general-purpose branding where a soft modern voice is desired. Its open counters and simple forms also suit short headlines and signage/wayfinding at moderate sizes, especially in clean layouts with ample whitespace.
The overall tone is friendly and contemporary, with a soft, non-technical feel created by rounded endings and calm spacing. It reads as approachable and neutral rather than display-driven, making it suitable for everyday communication where warmth and clarity matter.
The design appears intended to deliver a contemporary sans that stays neutral and highly readable while adding warmth through rounded terminals and smooth curvature. It prioritizes clarity and consistency across letters and figures, aiming for an approachable, versatile tone for broad everyday use.
In running text, the even stroke weight and open shapes maintain steady color, while the rounded joins prevent the texture from feeling rigid. Diagonals and curved letters (like S, C, and G) keep a smooth cadence that supports a relaxed reading experience.