Sans Superellipse Porud 7 is a very bold, very narrow, medium contrast, upright, normal x-height font visually similar to 'Rice' by Font Kitchen; 'Chreed' by Glyphminds Studios; 'PODIUM Sharp' by Machalski; and 'Neue Plak', 'Neue Plak Display', and 'Smart Sans' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, sports branding, industrial, condensed, retro, authoritative, poster-ready, space-saving, high impact, poster utility, bold branding, industrial tone, blocky, compact, tall, sturdy, high-impact.
A compact, tall, and tightly set sans with heavy vertical emphasis and squared-off, rounded-rectangle construction. Curves are restrained and tend to resolve into superelliptical bowls, while terminals are clean and blunt, producing a dense, poster-like color on the page. Counters are narrow and apertures are small, giving a strong, compressed rhythm; strokes read largely monolinear with only subtle modulation. The lowercase follows the same condensed structure with short extenders and sturdy joins, and the figures match the overall narrow, high-contrast-in-mass silhouette.
This design performs best in short-to-medium display settings where space is limited but impact is required, such as headlines, posters, and signage. It can also work for bold labels on packaging or branding systems that favor compact wordmarks and a strong vertical presence. In longer passages, the dense counters and tight rhythm are more likely to be used for punchy callouts than body text.
The font projects an industrial, no-nonsense tone with a retro display flavor. Its tall, compact forms feel assertive and efficient, making the text appear forceful and attention-grabbing. The overall impression is utilitarian and confident, suited to messaging that needs to look strong and direct.
The likely intention is to deliver maximum visual impact in a condensed footprint, using superelliptical, squared curves and blunt terminals to maintain clarity and a consistent, engineered texture. It appears designed to keep word shapes tall and compact while preserving a strong, uniform presence across uppercase, lowercase, and numerals.
The uniform, vertical cadence and tight internal spacing create a distinctly solid texture in lines of text, especially in mixed-case settings. Round letters are notably squared in their geometry, which reinforces a mechanical, engineered feel even at larger sizes.