Sans Normal Uhkum 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, editorial, posters, headlines, friendly, folksy, informal, approachable, lively, add warmth, increase personality, casual readability, display impact, humanist, soft, rounded, quirky, calligraphic.
A soft, rounded sans with subtle stroke modulation and a gently calligraphic feel. Curves are full and slightly elastic, with tapered joins and terminals that often end in small, angled cuts rather than blunt stops. Proportions lean wide in round letters, while several lowercase forms show slight, intentional irregularity that gives the texture a hand-tuned rhythm. The numerals and punctuation follow the same warm, softened construction, maintaining consistent weight and color across lines of text.
It works well for branding and packaging where an approachable, handcrafted tone is desired, and it holds up nicely in posters and display headlines thanks to its strong silhouettes. In editorial settings it can add warmth to pull quotes, section heads, and short passages where personality is prioritized over a strictly neutral voice.
The overall tone is friendly and conversational, with a lightly quirky character that feels more human than mechanical. It reads as casual and welcoming, suitable for designs that want warmth and personality without becoming overtly decorative.
The design appears intended to provide a personable alternative to a neutral sans: rounded, readable forms with just enough stroke variation and idiosyncratic detail to feel lively in both single words and short text blocks.
Round capitals like O and Q are generous and open, and the Q’s tail is a distinctive sweeping stroke. The lowercase shows playful details such as single-storey forms and angled terminals that add movement in text, while counters remain clear enough for comfortable reading at larger sizes.