Sans Rounded Puni 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Eurostile LT' by Linotype, 'Eurocine' by Monotype, and 'Eurostile Round' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, packaging, posters, signage, ui labels, friendly, casual, retro, approachable, sporty, soft modernity, friendly clarity, dynamic tone, approachable branding, rounded, soft, monoline, oblique, humanist.
A rounded, monoline italic sans with softly curved terminals and gently squared counters. The letters lean consistently to the right with smooth, continuous strokes and minimal modulation, giving a clean, even color in text. Curves are broad and open (notably in C/G/S), while bowls and apertures stay generous for clarity. Uppercase forms feel slightly condensed and streamlined, and the lowercase shows a simple, sturdy construction with a single-storey a and g; numerals are round and open with softly finished ends.
Well suited to brand marks and headings that want an approachable, slightly energetic voice, especially in consumer products, casual lifestyle branding, and packaging. The rounded construction and clear numerals also make it a good choice for UI labels, wayfinding, and short informational text where a friendly tone is desired.
The overall tone is warm and easygoing, combining a modern “soft tech” cleanliness with a subtle retro slant. It reads as informal and welcoming rather than strict or corporate, with a light sense of motion and friendliness driven by the italic angle and rounded endings.
This font appears designed to deliver a soft, contemporary sans personality with built-in motion from an italic stance. The rounded terminals and open shapes suggest an intention to balance modern simplicity with warmth, making it effective for approachable communication and upbeat display work.
The design maintains a consistent rhythm across caps, lowercase, and figures, with rounded corners and softened joins that reduce sharpness. The italic is built into the letterforms (not merely a mechanical slant), and the forms remain legible at display and short-text sizes due to open counters and clear silhouettes.