Sans Normal Hirum 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, ui text, friendly, casual, modern, approachable, playful, approachability, modernization, readable display, soft emphasis, rounded, humanist, soft terminals, monoline, open apertures.
A rounded, monoline sans with a gentle rightward slant and softened stroke endings throughout. Letterforms lean on circular and elliptical construction, with open counters and generous curves that keep texture light and even in running text. The capitals are simple and geometric-leaning, while the lowercase shows a more humanist, handwritten influence in its joins and bowls. Numerals are similarly rounded and friendly, with clear, open shapes designed for quick recognition.
Well-suited to branding and packaging where a friendly, modern voice is needed, and it performs well in posters, short headlines, and pull quotes thanks to its smooth curves and lively slant. It can also work for UI labels or product copy when a softer, more personable sans is preferred over a strictly neutral one.
The overall tone is informal and welcoming, with a slightly handwritten energy that feels personable rather than technical. Its soft curves and steady rhythm convey ease and approachability, making it feel contemporary and upbeat without becoming loud or decorative.
Likely designed to provide a clean sans foundation with a more human, conversational feel—combining rounded geometry with an italicized, forward-leaning rhythm for warmth and momentum in display and short text.
The italic slant reads as a built-in stylistic character rather than a mere oblique, giving words a sense of forward motion. Wide curves and open apertures help maintain clarity at larger text sizes, while the consistent stroke weight keeps the color even across mixed-case settings.