Serif Flared Vivu 9 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: editorial, book design, headlines, posters, brand marks, classic, literary, formal, traditional, space saving, classic tone, print feel, headline clarity, flared serifs, tapered terminals, compact, crisp, bookish.
A compact serif with tall proportions and tight overall set, featuring subtly flared stroke endings and wedge-like serifs rather than blunt slabs. Strokes remain fairly even in weight with gentle modulation, keeping a calm rhythm across text. Curves are slightly pinched and the joins feel sharp, giving counters a narrow, vertical emphasis. Uppercase forms are stately and condensed, while the lowercase maintains clear, straightforward construction with modest extenders and a clean, centered punctuation/figure style.
Well suited to editorial headlines, pull quotes, and book or magazine typography where a compact serif can add authority while saving horizontal space. It can also serve in posters and restrained branding applications that benefit from a classic, print-like voice.
The tone is traditional and literary, evoking printed editorial and book typography. Its narrow stance and crisp, flared details lend it a formal, slightly old-style seriousness without becoming ornate or decorative. Overall it reads as composed and authoritative, suited to classic, text-forward communication.
The design appears intended to deliver a space-efficient serif with traditional cues, using flared terminals and crisp joins to preserve clarity and character in narrow settings. It prioritizes a composed text rhythm and a familiar, print-oriented feel for display and short-to-medium reading contexts.
The font’s condensed proportions create strong verticality, and the flared terminals help keep letterforms distinct at display sizes. Numerals appear lining and proportionally consistent with the uppercase, reinforcing a tidy, typographic texture in mixed content.