Sans Normal Lomil 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Klaster Sans' by Kobuzan and 'Post Grotesk' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, assertive, energetic, modern, punchy, impact, motion, display, branding, clarity, slanted, rounded, compact, blocky, soft corners.
A heavy, slanted sans with rounded, full bowls and broadly elliptical curves that keep the texture smooth and continuous. Strokes remain largely uniform, with minimal visible contrast and sturdy joins that read cleanly at display sizes. Counters are moderately open for the weight, and terminals appear blunt rather than calligraphic, giving letters a compact, engineered feel. The italic angle is consistent across caps, lowercase, and numerals, creating a forward-leaning rhythm and dense, confident word shapes.
Best suited to headlines and short bursts of text where impact and speed are desired—posters, sports and lifestyle branding, campaign graphics, packaging callouts, and social media ads. The heavy weight and italic rhythm also work well for logos and wordmarks that need a dynamic, forward-moving presence.
The overall tone is fast and emphatic, combining athletic urgency with a friendly, rounded solidity. Its strong silhouettes and forward slant suggest motion and confidence, making it feel contemporary and attention-seeking without becoming sharp or aggressive.
The design appears intended to deliver maximum emphasis in a rounded, approachable sans while using a consistent slant to communicate motion. Its uniform stroke economy and simplified shapes aim for strong readability and cohesive, high-energy typography in display contexts.
Round characters like O/C/G and the lowercase bowls emphasize a circular construction, while diagonals (A/V/W/X/Y) feel firmly braced and stable. The numerals are bold and simplified with large forms and clear silhouettes that match the letterweight, supporting headline-style use.