Sans Normal Lorom 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Equip' by Hoftype; 'Krong' by Joelmaker; 'Kirshaw' by Kirk Font Studio; 'Interval Next' and 'Kyrial Sans Pro' by Mostardesign; 'Core Sans B', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, energetic, modern, punchy, impact, momentum, signage, promotion, slanted, oblique, rounded, compact, geometric.
A heavy, slanted sans with compact proportions and a strongly graphic silhouette. Strokes are thick and even, with rounded curves in bowls and counters and minimal modulation, producing a dense, high-impact texture in text. Terminals are clean and mostly blunt, with a forward-leaning rhythm that keeps forms tight and cohesive. Numerals and capitals read sturdy and simple, while lowercase shapes stay clear at larger sizes with relatively closed apertures and solid joins.
Best suited to attention-grabbing display typography such as headlines, posters, and bold brand marks where the dense weight and slanted rhythm can do the work. It also fits sporty or performance-themed identities, packaging callouts, and promotional graphics that need immediate impact.
The overall tone is bold, brisk, and action-oriented, with a forward drive that feels sporty and contemporary. Its weight and slant convey urgency and confidence, making the voice feel emphatic rather than delicate or editorial.
The design appears intended as a robust italicized sans for high-impact communication, prioritizing bold presence and forward motion over fine detail. Its geometry and even stroke weight aim for clear, modern forms that hold up in large-scale and graphic applications.
The slant is consistent across caps, lowercase, and figures, and the spacing appears designed to keep lines visually compact. Round letters remain smooth and full, while diagonals and joints look sturdy, reinforcing a blocky, energetic texture in display settings.