Sans Normal Sekob 13 is a regular weight, narrow, monoline, upright, short x-height font.
Keywords: ui labels, packaging, posters, children’s, branding, friendly, casual, playful, approachable, clean, approachability, legibility, modern friendliness, simplicity, rounded, soft terminals, open apertures, humanist, quirky.
A compact, monoline sans with softly rounded corners and gently irregular, humanist proportions. Curves are smooth and circular-leaning, while straight strokes keep a steady thickness and end in rounded terminals. Letterforms show open counters and clear apertures, with simplified construction in diagonals and joins; overall spacing reads even, with a slightly lively rhythm rather than strict geometric rigidity. Numerals follow the same rounded, single-stroke logic, keeping forms simple and legible at a glance.
Well suited to short-to-medium text where clarity and friendliness matter, such as UI labels, app or web headings, packaging, and editorial pull quotes. Its rounded, approachable character also works for playful branding, educational materials, and posters that need an inviting, modern sans voice.
The overall tone is warm and informal, with a lighthearted, contemporary feel. Rounded terminals and slightly idiosyncratic shapes give it a personable voice that feels more conversational than corporate, while still staying tidy and readable.
The design appears aimed at delivering an easygoing, highly readable sans with softened geometry and a hint of personality. It prioritizes clarity and cohesion through consistent stroke weight and rounded finishing, while keeping enough humanist variation to avoid a sterile, purely geometric feel.
Distinctive details—such as the smooth, looped forms in letters like g and y and the clean, uncomplicated numerals—reinforce a cohesive, friendly texture. Uppercase shapes remain straightforward and uncluttered, pairing comfortably with the softer lowercase for mixed-case text.