Sans Normal Asran 16 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Crossten Soft' by Emre Güven and 'Crossten' by Horizon Type (names referenced only for comparison).
Keywords: ui text, product design, signage, presentations, editorial, clean, modern, neutral, friendly, practical, versatility, clarity, neutrality, modernity, rounded, geometric, open counters, even rhythm, crisp terminals.
This typeface is a clean, rounded sans with a geometric backbone and consistent, even stroke color. Curves are smooth and broadly circular (notably in O/C/G and the bowls of b/p/d), while straight strokes stay simple and unmodulated. Terminals are mostly flat and crisp, with gently softened joins that keep the texture calm and uniform. Uppercase proportions feel balanced and contemporary, and the lowercase shows straightforward construction with open counters and clear differentiation between forms, producing an orderly paragraph rhythm.
It is well-suited to interface copy, dashboards, and product labeling where clarity and consistency are important. The calm, even texture also works for presentation slides, wayfinding and signage, and general editorial typography where a modern, unobtrusive sans is desired.
The overall tone is modern and neutral with a mild friendliness coming from its rounded geometry. It reads as straightforward and dependable rather than stylized, giving a familiar, utilitarian voice suitable for everyday design.
The design appears intended as a versatile, contemporary workhorse: a geometric-leaning sans that prioritizes clear shapes, steady rhythm, and broad usability across display and text settings.
In text, spacing and letterfit appear even, creating a smooth gray value without sharp spikes or dramatic contrast. Numerals follow the same rounded, geometric logic and sit comfortably alongside the letters, supporting a cohesive typographic system.