Serif Normal Ibguv 3 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, subheads, editorial, posters, packaging, traditional, authoritative, stately, academic, space saving, strong emphasis, classic tone, editorial utility, bracketed, robust, compact, high-ink, crisp.
This is a compact, heavy text serif with firm vertical stress and clearly bracketed serifs. Strokes are robust with moderate thick–thin transitions, producing a dark, even color in paragraphs. The proportions feel condensed and upright, with relatively tight counters and short extenders that keep lines compact. Terminals are clean and slightly flared, and the overall rhythm is steady and conventional rather than decorative.
It performs best when you want strong typographic presence in limited horizontal space—such as headlines, subheads, pull quotes, and cover lines. The dense, sturdy forms also suit branding applications like packaging and signage where a classic serif voice needs to read with impact.
The tone is traditional and authoritative, with a headline-ready seriousness that reads as editorial and institutional. Its strong presence and compact footprint suggest a pragmatic, no-nonsense voice suited to formal communication.
The design appears intended to deliver a conventional serif reading experience with extra weight and a compact set, emphasizing clarity and authority over ornament. It aims for a familiar book-and-newspaper sensibility while maintaining strong emphasis for display settings.
Across capitals, lowercase, and numerals, the serif treatment stays consistent and disciplined, with a sturdy baseline and minimal calligraphic flourish. The figures appear designed to match the dense texture of the letters, maintaining a cohesive, weighty appearance in running text.