Sans Normal Amlin 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Realgar' by Emtype Foundry, 'Neufile Grotesk' by Halbfett, 'Reyhan' by Plantype, and 'Bassen' by SRS Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, clean, confident, utilitarian, clarity, versatility, contemporary, approachability, geometric, rounded, solid, even, neutral.
A sturdy geometric sans with smooth, near-monolinear strokes and broad, open counters. Curves read as clean circles and softened arcs, while terminals are mostly blunt and crisp, giving the letters a solid, contemporary silhouette. Uppercase forms are compact and blocky with simple construction, and the lowercase keeps straightforward, highly legible shapes; the single-storey “a” and “g” reinforce the geometric feel. Numerals are simple and stable, with the “0” close to an oval and the “1” a plain vertical form.
Best suited to headlines, branding, packaging, and signage where a strong, clean sans can carry the message with clarity. It also works well for short UI labels or callouts that need an assertive but friendly presence.
The overall tone is modern and approachable, with a calm neutrality that still feels assertive due to the heavy color on the page. Its rounded geometry lends a friendly, contemporary voice rather than a sharp or technical one.
The design appears intended as a versatile geometric workhorse: a clean, contemporary sans that prioritizes legibility and consistent, rounded construction while providing enough weight to stand out in display settings.
Spacing appears even and the rhythm is steady across mixed-case text, producing a dense, readable texture at display sizes. Diagonals (as in V/W/X/Y) are straightforward and sturdy, while round letters (C/O/Q) stay smooth and consistent with the rest of the set.