Sans Normal Ahriw 10 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Congress Sans' by Club Type, 'Kanyon' by Hurufatfont, 'ITC Avant Garde Gothic' by ITC, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'TT Commons™️ Pro' by TypeType, and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, bold, industrial, assertive, utilitarian, sporty, impact, compactness, clarity, modernity, blocky, compact, sturdy, geometric, high-impact.
A compact, heavy sans with broad, blunt terminals and minimal stroke modulation. Curves are built from firm, rounded shapes that meet straight stems with crisp transitions, giving letters a sturdy, block-like silhouette. Counters are relatively tight and apertures tend to be small, producing dense word shapes and strong color on the page. The lowercase shows single-storey construction (notably in a and g) with short extenders, while figures are similarly weighty and simple for consistent presence alongside caps.
Best suited to short, high-impact copy such as headlines, posters, signage, packaging callouts, and bold brand marks where strong black-and-white contrast is desired. It also works well for labels, UI headings, and promotional typography when clarity and visual punch matter more than airy readability.
The overall tone is forceful and no-nonsense, with an industrial practicality that reads as direct and energetic. Its dense, compact rhythm feels contemporary and workmanlike, leaning toward sporty and promotional voices rather than delicate or formal ones.
The design appears intended to deliver maximum impact in a compact width, emphasizing sturdy geometric forms and a uniform, heavy texture. Its simplified shapes and blunt terminals suggest a goal of clear, immediate communication in display settings.
At text sizes the heavy weight and tight internal spaces can reduce openness, while at larger sizes the confident geometry and blunt endings become a defining visual feature. The design maintains a consistent, solid texture across mixed-case settings, supporting punchy emphasis in headlines.