Sans Normal Bemat 4 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, children’s, branding, friendly, playful, casual, approachable, quirky, approachability, warmth, informality, distinctiveness, rounded, soft, humanist, informal, lively.
A compact sans with softly rounded terminals, smooth curves, and a slightly humanist, hand-cut feel. Strokes stay even with minimal contrast, while counters are open and generously rounded, keeping forms legible despite the narrow proportions. Subtle irregularities—like gentle bends in diagonals and small asymmetries—give the alphabet a lively rhythm. The lowercase shows simple, single-storey structures and a clear, straightforward construction, and the numerals follow the same rounded, compact logic with easy-to-read shapes.
Works best for short to medium-length text where personality is a feature: headlines, posters, packaging, menus, casual branding, and kid-friendly or craft-oriented materials. It can also suit interface labels or captions when a friendly, informal tone is desired, but its characterful rhythm will be most effective at display sizes.
The overall tone is warm and conversational, with a playful wobble that reads as handmade rather than mechanical. It feels welcoming and unpretentious, suggesting an everyday, friendly voice suited to lighthearted messaging.
Designed to deliver a clean sans foundation with an approachable, handmade edge—prioritizing friendliness and readability while adding subtle quirks that make the text feel human and personable.
The texture is slightly bouncy across lines of text, with letterforms that feel intentionally imperfect to avoid a rigid, corporate look. Curved letters (like C, G, O) maintain a consistent roundness, while straight strokes keep softened ends, balancing clarity with charm.