Sans Normal Miru 7 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, packaging, branding, signage, playful, chunky, retro, friendly, loud, attention-grabbing, friendly display, retro flavor, bold branding, soft corners, bulky, bouncy, cartoonish, high-impact.
A heavy, rounded sans with bulbous curves and gently softened corners, giving each glyph a thick, cushiony silhouette. Stroke endings tend to feel blunt and slightly irregular in rhythm, with subtle flare and taper in places that keeps the texture lively rather than purely geometric. Counters are small and often teardrop-like, and joins/terminals create a slightly wavy baseline impression across words. Uppercase forms read as compact blocks with strong internal shaping, while the lowercase shows simplified, chunky constructions and short extenders that reinforce the large, dense color on the page.
Best suited to large-scale applications where impact and personality are priorities—posters, headline systems, packaging, signage, and bold brand marks. It can work for short bursts of copy (tags, calls to action, social graphics), while dense paragraphs may feel heavy due to the tight counters and strong black presence.
The overall tone is upbeat and extroverted, leaning toward a retro display sensibility with a cartoon-like friendliness. Its exaggerated mass and rounded construction feel inviting and humorous, making text look energetic and attention-grabbing rather than formal or technical.
This design appears aimed at delivering maximum visual presence with a friendly, retro-leaning display character. The inflated curves, compact counters, and lively rhythm suggest an intention to make words feel fun and immediate, prioritizing punchy readability and personality in prominent settings.
The texture is intentionally uneven in a controlled way: curves and shoulders feel inflated, and the smallest interior apertures become key to legibility at smaller sizes. Numerals are similarly weighty and rounded, matching the font’s bold, poster-like voice.