Serif Forked/Spurred Puma 1 is a bold, normal width, monoline, upright, normal x-height font.
Keywords: posters, headlines, logos, packaging, signage, western, vintage, rugged, woodtype, decorative, heritage display, signage impact, poster styling, brand character, angular, chamfered, notched, spurred, octagonal.
A heavy, angular display face with octagonal construction and consistent stroke thickness. Corners are sharply chamfered and many joins terminate in small notches or forked spurs, giving stems and arms a cut-from-solid look. Counters tend toward squarish shapes, with blocky apertures and sturdy, compact curves. Uppercase forms are wide and emphatic, while the lowercase keeps a simplified, sturdy rhythm with short ascenders/descenders and a clear, mechanical silhouette. Numerals follow the same faceted geometry, reading like signage characters with clipped corners and strong vertical stress.
Best suited to large-scale applications such as posters, headlines, logotypes, labels, and bold signage where the faceted corners and spurred terminals can be appreciated. It can also work for short subheads or pull quotes when a vintage, western-flavored accent is desired, but it is less appropriate for extended body text.
The overall tone is frontier and industrial, evoking old posters, saloon signage, and traditional woodtype impressions. Its crisp facets and spurred terminals add a slightly ornamental, hard-edged character that feels assertive and timeworn rather than delicate.
The letterforms appear designed to echo traditional display printing and carved or stamped lettering, using chamfered geometry and decorative spurs to create a distinctive, high-impact texture. The consistent stroke weight and squared counters prioritize clarity and punch in display settings.
The design emphasizes silhouette and corner detailing over internal modulation, so it stays visually loud at larger sizes. The notches and spur details become the primary personality cue, especially in letters with straight stems and squared counters.