Sans Normal Sumul 1 is a bold, narrow, medium contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, logotypes, industrial, authoritative, sporty, utilitarian, retro, space saving, impact, utility, branding, high impact, compact, sturdy, squared, tight spacing.
A compact, heavy sans with tight proportions and a solid, blocky build. Strokes are confident and fairly even, with subtly rounded joins and corners that keep the shapes from feeling brittle. Counters are relatively small for the weight, while curves (notably in C, G, S, and 0) are drawn with smooth, simple geometry. Terminals are mostly blunt and vertical, giving the design a crisp, engineered rhythm, and the overall texture reads dark and continuous in text settings.
Best suited to headlines and short display copy where a strong, compact presence is needed. It can work well for signage, labels, and packaging systems that benefit from dense typography, and it’s a good candidate for wordmarks that need a sturdy, industrial feel.
The font projects a strong, no-nonsense tone—confident and functional, with a slightly retro, industrial edge. Its condensed stance and dense color lend it an assertive, attention-grabbing voice suited to straightforward messaging.
The design appears intended to deliver maximum impact in minimal horizontal space, prioritizing bold legibility and a firm, utilitarian rhythm. Its restrained detailing and sturdy construction suggest a focus on practical display typography rather than delicate text reading.
In the sample text, the compact widths and heavy strokes create a tightly packed line image; readability is best when given adequate tracking and line spacing. The figures match the letterforms in weight and simplicity, supporting consistent, punchy numerals in display contexts.