Slab Contrasted Ulru 5 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Pulpo' by Floodfonts, 'Passenger Serif' by Indian Type Foundry, 'Hawking' by Latinotype, 'Prumo Slab' by Monotype, and 'Abril' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, sportswear, confident, editorial, classic, rugged, athletic, impact, authority, heritage, durability, display, bracketed, blocky, sturdy, ink-trap-like, high-contrast.
A robust slab-serif with heavy, bracketed serifs and a compact, blocky build. Strokes show noticeable contrast: verticals stay strong while joins and curves taper, giving counters a carved, slightly calligraphic feel without losing mass. Terminals and corners are crisp with occasional notch-like shaping, and rounded letters (C, G, O, Q) maintain broad, stable bowls. Numerals are weighty and open, with a prominent, decorative curve on the “2” and generous, readable forms across the set.
Best suited for headlines, titles, and short text where a bold, characterful slab can carry the page. It works well for branding, packaging, signage, and sports or collegiate-style applications that benefit from sturdy letterforms and strong typographic color.
The overall tone is assertive and traditional, combining old-style warmth with a tough, workmanlike presence. It feels confident and slightly vintage, suited to messaging that wants authority and impact rather than delicacy.
The design appears intended to deliver a commanding slab-serif voice that blends classic editorial cues with a durable, industrial edge. It prioritizes strong silhouette and legibility at large sizes while keeping enough contrast and shaping to avoid a purely geometric feel.
Spacing and rhythm read steady in text, with strong vertical emphasis and clear word shapes. The heavier serifs and tapered joins create a distinctive texture at display sizes, while the counters remain sufficiently open for short paragraphs.