Slab Contrasted Ulri 10 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Lardent' by Colophon Foundry, 'Pulpo' by Floodfonts, 'Deccan' and 'Passenger Serif' by Indian Type Foundry, and 'Macklin' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, editorial, branding, confident, traditional, robust, authoritative, impact, readability, heritage feel, display strength, print texture, slab serif, bracketed serifs, ball terminals, ink-trap feel, compact counters.
A sturdy slab-serif design with heavy stems and broad, squared serifs that show slight bracketing rather than perfectly blunt joins. Curves are generously rounded and often finish with subtle ball-like terminals (notably in forms like a, c, f, j, and y), giving the face a softened, print-oriented texture. The rhythm is dense and weighty, with compact internal counters and clear, high-impact letter silhouettes; numerals share the same robust build and rounded details. Overall spacing reads solid and even, supporting large, emphatic setting without looking brittle.
Best suited to headlines and display typography where its heavy slabs and compact counters create strong presence. It also works well for editorial titling, packaging, and brand marks that benefit from a traditional, print-forward voice. In longer passages it can be effective for short, emphatic blocks or pull quotes where density and authority are desired.
The tone is confident and editorial, combining classic newspaper gravity with a friendly, slightly nostalgic warmth from the rounded terminals. It feels assertive and dependable, suited to messaging that wants to sound established and trustworthy while still approachable.
The design appears intended to deliver high-impact readability with a classic slab-serif structure, softened by rounded terminals for a more personable feel. It aims to bridge traditional print cues and contemporary display utility, providing a confident voice for prominent typography.
The round punctuation and terminal treatments add a faint “inked” character that keeps the heavy slab structure from feeling overly mechanical. The design maintains clear differentiation between similar shapes, helping it stay readable even as the strokes grow very dark in text settings.