Sans Superellipse Pokew 7 is a bold, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, branding, industrial, poster, condensed, retro, authoritative, space saving, high impact, geometric clarity, signage ready, tall, compact, rectilinear, rounded corners, tight apertures.
A tall, condensed sans with a compact rhythm and squared-off construction softened by rounded corners. Strokes stay largely uniform with subtle contrast, and curves are rendered as superellipse-like rounds that feel more like rounded rectangles than true circles. Counters are generally tight and vertical stems dominate, producing a dense texture in words. Terminals are mostly blunt and clean, with occasional sheared or angled joins in diagonals (notably in forms like K, V, W, and X), reinforcing a structured, engineered look.
This style performs best in short-to-medium display settings where space is limited but impact is needed, such as headlines, poster titles, packaging callouts, and signage. It can also work for bold brand wordmarks that benefit from a tall, compact silhouette and a controlled, industrial voice.
The overall tone is utilitarian and assertive, with an industrial, sign-paint-adjacent flavor that reads as both modern and slightly retro. Its compressed proportions and dark, consistent color give it a commanding presence suited to attention-grabbing settings.
The design appears intended to deliver strong legibility and a high-impact vertical presence in narrow widths, using superellipse-based rounding to keep the geometry friendly without losing its engineered structure. The consistent, compact shapes suggest a focus on creating a disciplined, repeatable texture across capitals, lowercase, and numerals for display typography.
Uppercase forms read especially rigid and architectural, while lowercase keeps the same condensed logic with simple, compact bowls and minimal modulation. Numerals follow the same narrow, vertical proportions, helping mixed text and figures maintain a consistent, stacked texture.