Slab Normal Opma 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shemekia' by Areatype, 'Dolmengi' by Ask Foundry, 'Cargan' and 'Orgon Slab' by Hoftype, 'DIN Next Slab' and 'Prelo Slab Pro' by Monotype, 'Palo Slab' by TypeUnion, and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, editorial, robust, confident, industrial, friendly, impact, stability, readability, utility, blocky, sturdy, chunky, bracketed.
A heavy, block-forward slab serif with thick, even strokes and minimal contrast. Serifs are wide and rectangular with subtle bracketing, giving joins and terminals a softened, workmanlike finish rather than razor-sharp geometry. Counters are compact and shapes are broadly proportioned, with rounded bowls and sturdy verticals that create a dense, high-ink texture in text. The lowercase shows a conventional structure with a single-storey g, straightforward forms, and numerals that match the same solid, squared-off rhythm.
Best suited for headlines, subheads, posters, and packaging where a strong, sturdy voice is desired. It can also work for short editorial blocks and pull quotes when a dense typographic color is acceptable, and for signage or labels where bold slab serifs aid presence and recognition.
The overall tone is assertive and dependable, with a traditional, utilitarian presence. Its chunky slabs and compact counters read as practical and grounded, leaning toward an industrial or editorial feel rather than delicate or formal.
The design appears aimed at a reliable, general-purpose slab serif look with maximum impact and strong legibility at display sizes. Its restrained detailing and consistent, heavy construction suggest a practical workhorse intended to feel solid and familiar across branding and editorial applications.
At larger sizes the slab details and bracketing become a defining feature, while in paragraphs the weight creates strong word shapes and a tight, dark color. The uppercase feels especially sturdy and headline-ready, and the numerals carry the same bold, no-nonsense character.