Sans Normal Kobug 17 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Pastoral' and 'FF Sanuk' by FontFont, 'Ador' by Fontador, 'Cinta' by Tipo Pèpel, and 'Lisboa Sans' by Vanarchiv (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, advertising, modern, friendly, sporty, confident, energetic, emphasis, motion, modernity, approachability, impact, geometric, rounded, slanted, compact, clean.
A slanted sans with smooth, rounded geometry and sturdy, even strokes. Letterforms lean consistently, with open counters and softly squared terminals that keep the texture clean while still feeling punchy. Uppercase shapes read as compact and assertive, while the lowercase uses single-storey forms (notably the a and g) and broad curves that produce a lively rhythm in text. Numerals follow the same rounded construction, with simple, high-impact silhouettes suited to prominent display settings.
This font is well-suited to headlines, short statements, and brand marks where a modern, energetic presence is needed. It works particularly well in posters, advertising, packaging, and digital hero text where its slanted forms and rounded construction can carry strong visual emphasis.
The overall tone is upbeat and contemporary, with a friendly smoothness tempered by a strong, forward-leaning stance. It suggests motion and confidence, making it feel active and approachable rather than formal or delicate.
The likely intention is a contemporary italic sans built for impact—combining geometric roundness with a consistent forward slant to signal speed, confidence, and approachability in display-led typography.
The design maintains a consistent slant across cases and figures, creating a cohesive, kinetic line. Rounded joins and generous curves help avoid harshness at large sizes, while the compact shapes keep headlines feeling dense and purposeful.