Sans Normal Afray 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Priva', 'Priva Pro', and 'Quire Sans' by Monotype and 'Axios Pro' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, contemporary, friendly, sporty, punchy, impact, motion, modernity, approachability, rounded, oblique, geometric, open, clean.
A heavy, oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes are broadly even, with clean terminals and a consistent slant that creates forward motion. Counters are generally open and circular, and the lowercase shows sturdy, compact shapes with a clear dot on i/j and simple, single-storey forms. Overall spacing reads solid and slightly tight in heavier text, giving the design a dense, poster-ready rhythm.
Best suited to headlines, campaign graphics, product packaging, and branding systems that need a bold, energetic voice. It also works well for sports or lifestyle contexts and for callouts, labels, and UI moments where emphasis and quick recognition matter more than long-form reading comfort.
The strong weight and forward slant give the face an active, upbeat tone that feels contemporary and confident rather than formal. Rounded geometry softens the impact, keeping the voice approachable and friendly while still projecting emphasis and momentum.
The design appears intended as an attention-forward italic sans that combines geometric roundness with a strong, modern presence. Its consistent slant and sturdy proportions suggest a focus on impactful display typography that remains friendly and legible at typical headline sizes.
The numerals and caps share the same rounded, streamlined logic, producing a cohesive texture in mixed alphanumerics. The italic angle is pronounced enough to be a defining feature, adding dynamism in headlines and short bursts of copy.